The Trade Representation discussed the prospects for promoting Russian drinks on the Chinese market
On March 24, a working meeting was held at the Trade Representation of Russia in China with the delegation of the ANO Moscow Center for International Cooperation (Department of External Economic and International Relations of the City of Moscow) and representatives of JSC MPBC Ochakovo. The event was also attended by an employee of the representative office of the Russian Ministry of Agriculture at the Russian Embassy in China, whose competence includes promoting the export of agricultural and food products.
The main topic of the negotiations was the analysis of the key features of the Chinese market for non-alcoholic products. The meeting participants examined in detail successful cases of Russian manufacturers who were able to adapt their products to the highly competitive environment of the PRC.
Particular attention was paid to the taste and design preferences of Chinese consumers. The parties noted that successful entry into the market requires not only high quality raw materials, but also fine-tuning the properties of drinks to local standards, as well as the use of marketing strategies that take into account national specifics. During the meeting, promising directions were identified for expanding the Ochakovo plant’s product portfolio on the Chinese market. In addition, the participants discussed the current formats of interaction between Russian and Chinese companies in the industry, including opportunities for cooperation in the field of distribution and participation in specialized exhibition events.
The trade mission will continue to assist Russian enterprises in promoting non-resource exports and finding reliable partners in China.
#China #foreign trade #trade mission #export
--- Source: [Russia–China Trade](https://t.me/russchinatrade/1165) · Telegram