🧴Cosmetics with Siberian DNA: how PUREELIXIR entered the Chinese market
The PUREELIXIR skincare brand is Russia’s first line of bioadaptive cosmetics with a probiotic complex.
🧬 The formulas were created together with scientists from the Novosibirsk Academy Town on the principles of biomimetics: the products interact with the skin, imitating its natural processes.
Three brand principles: 🟢 bioadaptive - only components that the skin recognizes as “its own”; 🟢 intelligent care - formulas stimulate cells to self-heal and regulate the microbiome; 🟢 environmentally friendly efficiency - no aggressive chemicals, only proven assets.
A small company with nine product lines has already entered the Chinese market and is preparing to export to the Middle East.
With the support of REC, the PUREELIXIR team: 🟢 completed training at the REC Export School under the “Exporters 2.0” program - jointly with the SKOLKOVO School of Management; 🟢 received advice from the REC representative office in Shanghai to enter the Chinese market; 🟢 took advantage of the support of the Udmurt representative office of the Center at the stage of production formation; 🟢 uses support measures available on the “My Export” platform (“Government Services for Foreign Economic Activity”).
😉 And here is the feedback from the company: “REC proved to us that the scale of the company is not a barrier to export. REC programs are structured in such a way that a small enterprise receives exactly the same professional level of support as a large player.”
Founder of the brand Tatyana Perevoshchikova: “Before working with REC, the Chinese market seemed to us to be a closed system and not at all our target market - the territory of transnational corporations, inaccessible to a small Russian manufacturer. Today we know that this is not so. We express our deep gratitude to the entire REC team for their professionalism, systematic work to develop Russia’s non-resource exports, and for their concern for the fate of every entrepreneur who decides to take a step beyond the boundaries of their native market.”
#success_story
🔶 News of Russian exports in Telegram and MAX
--- Source: [Russian Export Center](https://t.me/rusexportnews/14973) · Telegram