❗️The “Made in Russia” program will now work within the country
The order on the updated version of the program has already been signed.
Why is this necessary? 🟢increase recognition of Russian goods within the country; 🟢strengthen consumer confidence in domestic products; 🟢increase the competitiveness of Russian brands.
“The main goal of the program in Russia is a positive perception of Russian goods and services, increasing consumer demand for Russian products within the country, as well as increasing the competitiveness of Russian goods. Strong brands in the domestic market become successful abroad. I am confident that such a unified program outline will help us achieve a seamless process of obtaining and introducing our strong brands to international markets,” - State Secretary - Deputy Minister of Industry and Trade of the Russian Federation Roman Chekushov.
“Made in Russia starts in Russia. Our national brand is already recognizable abroad, but its strength is formed within the country. It is here, on the domestic market, that trust in Russian goods is born. We must ensure that the Russian consumer perceives the products of domestic manufacturers as synonymous with quality. This is the foundation for global recognition,” - General Director of the REC Veronika Nikishina.
😀 The goals of the “Made in Russia” program in foreign markets remain the same. 🇷🇺 Let us remind you that the importance of the “Made in Russia” program both within the country and abroad became one of the key issues at the REC session organized as part of SPIEF-2026.
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--- Source: [Russian Export Center](https://t.me/rusexportnews/14928) · Telegram